Joining forces with Sun Bum to create a series of paper cut out, stop motion animations for their new Baby Bum bath and body line.
As an avid surfer, I drove by the Sun Bum headquarters everytime I went surfing at my favorite surf spot in Encinitas, California. Having always been a fan of their branding and products, I decided to reach out to them to see if they wanted to collaborate. Luckily we hit it off after our first meeting.
Keeping the beachy and tropical vibes, I created these animations to bring out the individual characteristics and stories of each of the Baby Bum characters.
Over the course of two years, individually storyboarded, designed and animated each of these animations.