Capital One, a leading financial institution, sought to enhance the customer experience within their bank lobbies across the nation.
The challenge was to create a series of display ad videos that were not only visually compelling but also impactful, conveying the bank’s key messages and services in an engaging way. The goal was to capture the attention of customers in bank lobbies, providing them with valuable information while they waited.
Solution
In collaboration with the Mode Adjust Agency, I played a crucial role in bringing this vision to life. My task was to develop a series of display ad videos tailored specifically for the unique environment of Capital One bank lobbies. This project required a blend of creative and technical skills, from storyboarding and style frame design to the development of vector assets and scene animation.
Process
The project kicked off with an intensive storyboarding phase, where we outlined the narrative flow of each video. This step was critical in ensuring that the content was not only informative but also engaging and easy for customers to digest.
Following the storyboarding, we focused on designing style frames. These frames served as a visual blueprint for the videos, defining the color scheme, typography, and overall aesthetic that would align with Capital One’s brand identity. The design of style frames was a collaborative effort, requiring constant communication between our team and Capital One to ensure brand consistency.
The development of vector assets was the next critical step. These assets were designed to be both appealing and functional, capable of being animated in a way that would bring the storyboards to life. We paid meticulous attention to detail in creating these assets, ensuring they were on-brand and capable of conveying the intended messages effectively.
Animating the scenes was where the vision truly came to fruition. Through a combination of motion graphics and animation techniques, we breathed life into the static assets, transforming them into dynamic, engaging content. This phase required a deep understanding of animation principles and a creative approach to ensure that each scene was not only visually appealing but also aligned with the overall narrative.
Outcome
The completed series of display ad videos was met with enthusiasm from Capital One and has been rolled out in bank lobbies nationwide.
The videos have significantly enhanced the in-lobby customer experience, providing engaging and informative content that captivates customers while they wait.
Feedback from bank staff and customers alike has highlighted the videos’ effectiveness in conveying key messages and services offered by Capital One, affirming the success of our collaborative effort.
