Biscoff, renowned for its distinctive caramelized cookies, sought to captivate and engage its audience through a fresh, innovative marketing approach. The goal was to craft a visually appealing and memorable animation that would enhance brand recognition and appeal to both existing fans and new customers across digital platforms.
The challenge was to create a branded short form stop motion animation that would not only highlight the unique appeal of Biscoff cookies but also stand out in the highly competitive snack industry.
Solution
To meet this challenge, I proposed a creative concept that leveraged the unique qualities of stop motion animation to tell a fun story about an afternoon with Biscoff cookies. The concept was designed to showcase the cookies in a dynamic, playfulness, emphasizing their versatility and the joy they bring to various moments of daily life.
Process
The process began with a deep dive into the Biscoff brand, including its history, values, and the sensory experience of enjoying Biscoff cookies. This research ensured that the animation would resonate with the brand’s essence and appeal to its target audience.
Next, I meticulously planned and executed the stop motion animation. This involved designing the background and props that reflected the Biscoff world—a place of warmth and delight. Each frame was carefully composed to bring out the textures and colors of Biscoff cookies, with attention to lighting and movement that would breathe life into the short stop motion animation.
The animation sequence highlighted the cookies being a companion to a cup of coffee. The playful and imaginative use of the cookies aimed to inspire viewers to snack on Biscoff and enjoy their day.
Outcome
The Biscoff branded short form stop motion animation was a sweet success, capturing the essence of the brand and its products in a unique and engaging way. It resonated with audiences across social media and digital marketing channels, generating positive feedback and increased brand engagement. The animation reinforced the brand’s position as a source of inspiration and delight in the culinary world.
